Introducing Aabhushan by MV: Jewellery with a Story

SAHARANPUR, India - May 17, 2025 - PRLog -- A Story of India's Favourite Traditional Jewellery Brand

Aabhushan by MV was founded by Megha Verma to celebrate India's rich jewellery heritage. Inspired by traditional craftsmanship and cultural artistry, the brand creates timeless pieces using techniques like kundan, meenakari, and jadau. Each design blends heritage with modern elegance, honoring India's legacy while appealing to the contemporary woman who values both beauty and tradition.

Each piece at Aabhushan is designed with a story. From the carefully selected materials to the thoughtful incorporation of motifs inspired by Indian architecture, textiles, and folk art, the jewellery speaks a language of its own. Be it a delicate meenakari pendant or a bold temple-style choker, every ornament is a reflection of cultural pride and refined artistry.

Craftsmanship That Speaks Volumes

What sets Aabhushan by MV apart is its unwavering commitment to craftsmanship. The brand collaborates with skilled artisans from across India—Jaipur, Kolkata, Hyderabad, and Banaras—ensuring that traditional techniques like kundan, polki, jadau, and filigree are preserved and celebrated.

Collections That Tell a Tale

From bridal collections that radiate regal charm to festive pieces that add sparkle to any celebration, Aabhushan by MV offers a wide range of designs to suit every occasion. The Rajkumari Collection, inspired by royal Indian princesses, features ornate chokers, haathphools, and maang tikas that echo grandeur and grace. The Meher Collection, on the other hand, leans into soft pastels, pearl detailing, and floral designs for those who seek understated sophistication.

Ethical, Empowering, Elegant

Beyond beauty, Aabhushan by MV stands for values. The brand ensures that all its materials are ethically sourced and places emphasis on fair wages and safe working environments for its artisans. It is also proud to empower women through skill training initiatives, offering livelihood opportunities to women artisans in rural India.

Looking Ahead

As Aabhushan by MV continues to grow, it remains steadfast in its mission: to make traditional Indian jewellery a global conversation. The brand is set to launch its flagship studio this year, providing a tactile experience for customers who wish to see the intricate details and try on the pieces in a curated setting.

For those who believe jewellery is not just about adornment but about identity, heritage, and personal expression, Aabhushan by MV is the perfect companion on that journey.

Explore the collections at aabhushanbymv.com and follow the brand on Instagram @aabhushanbymv (https://www.instagram.com/aabhushanbymv) for the latest updates.