FundTQ Helps NautiNati in Securing Investment From Aditya Birla Group

GURGAON, India - Dec. 8, 2023 - PRLog -- NautiNati, a leading kid's apparel brand, and Natilene, a teen's occasion wear brand, proudly announce the successful completion of a funding round led by Aditya Birla Group. The investment deal, facilitated in consultation with FundTQ, marks a significant milestone for both brands as they gear up for accelerated growth and expansion.

NautiNati has established itself as a prominent player in the kid's wear segment, offering high-quality apparel for age groups ranging from newborns up to ten years, catering to both boys and girls. On the other hand, Natilene specializes in providing a diverse range of occasion wear for teenagers, offering stylish and trendy clothing options.

In June 2022, Aditya Birla Group introduced TMRW, an initiative aimed at investing in over 30 innovative consumer brands. Prashanth Aluru was appointed as the CEO and co-founder of TMRW, leading this new venture. Aditya Birla Fashion and Retail Limited had earlier raised Rs. 2195 crore from the Singapore Sovereign wealth fund, GIC.

Aanchal Malhotra, Growth Partner of FundTQ, expressed enthusiasm about the strategic investment, stating, "NautiNati is a leading brand in kids' apparel, and this investment deal will help the brand tap into new markets and increase its customer base. This strategic investment will prove fruitful for both NautiNati and Natilene's future."

FundTQ played a crucial role in the investment deal, acting as the exclusive advisor for NautiNati. Known for its hybrid approach to fundraising and mergers and acquisitions, FundTQ provides technology-driven products, holistic advisory services, and an extensive network of firms. The Proprietary Valuation Software, Asia's first SaaS Valuation Tool available on a subscription basis, enables companies to value their ventures in under 10 minutes using just 15 data points, simplifying a complex and highly data-driven process. The Choose Right Investors platform allows start-ups to select a combination of institutional and strategic investors from a pool of 3000+ investors with just a few clicks.

With a successful track record of facilitating over a hundred deals for various start-ups and mid-corporates, FundTQ has positioned itself as the go-to platform for obtaining the right valuation, systematically raising funds, and fostering venture growth without the hassle of tedious processes.

The investment from Aditya Birla Group signifies a promising chapter in the journey of NautiNati and Natilene, highlighting the efficacy of FundTQ's advisory services in navigating strategic funding initiatives.

About FundTQ:
FundTQ is a digital funding assistance platform for institutional investments and mergers and acquisitions. With a hybrid approach, FundTQ offers technology-driven products, holistic advisory services, and an elaborate network of firms to facilitate seamless fund-raising processes.

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