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Follow on Google News | FundTQ Facilitates Strategic Investment and Fundraising for AloFrutBy: FundTQ Axiom Ayurveda, led by founders Rishabh Gupta and Alisha Gupta, has played a pivotal role in establishing AloFrut as a robust contender in various market segments, including general trade, government institutions, modern trade, and e-commerce platforms. The acquisition of the equity stake in Axiom Ayurveda will be executed through a combination of primary infusion and secondary buyouts, representing a significant portion of the paid-up share capital. AloFrut competes in the market alongside well-known brands such as Dabur's Real, Coca Cola Minute Maid, PepsiCo's Tropicana, and ITC's B Natural. FundTQ, acting as the exclusive advisor to this strategic transaction, played a key role in facilitating the successful completion of this deal. Aanchal Malhotra, Growth Partner at FundTQ, commented on the strategic move, stating, "Emami's decision to acquire a stake in Axiom Ayurveda is not just a transaction; Emami Limited's foray into the healthy juice category aligns with the company's commitment to catering to the evolving demands of consumers. The FMCG industry, along with consumers, will closely monitor the evolution of this partnership, recognizing its potential to reshape the landscape of health-conscious products not only in India but beyond. About FundTQ Established in 2016, FundTQ operates as an Investment Banking firm, offering a comprehensive range of services encompassing M&A, VC/PE syndication, Tax Advisory, and Due Diligence Support. Positioned among the Top 10 Investment Banks, FundTQ has demonstrated profound expertise in diverse industries and an exceptional track record in domestic and cross-border transactions. The firm's success-oriented approach and commitment to supporting startups and MSMEs at every stage of their journey underscore its reputation as a trusted partner in facilitating substantial transactions and providing expert M&A advisory services. To know more visit our website - https://fundtq.com/ End
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