FundTQ Facilitates Strategic Investment and Fundraising for AloFrut

GURGAON, India - Nov. 14, 2023 - PRLog -- Emami Limited, a key player in the Fast-Moving Consumer Goods (FMCG) sector and a leading personal care and healthcare company in India, has recently taken a significant step to broaden its business horizons. The company proudly announces the acquisition of a 26 percent equity stake in Axiom Ayurveda Pvt Ltd, a renowned manufacturer of beverage products, particularly known for its flagship brand 'AloFrut.' This move marks Emami Limited's strategic entry into the thriving healthy juice category.

Axiom Ayurveda, led by founders Rishabh Gupta and Alisha Gupta, has played a pivotal role in establishing AloFrut as a robust contender in various market segments, including general trade, government institutions, modern trade, and e-commerce platforms.

The acquisition of the equity stake in Axiom Ayurveda will be executed through a combination of primary infusion and secondary buyouts, representing a significant portion of the paid-up share capital. AloFrut competes in the market alongside well-known brands such as Dabur's Real, Coca Cola Minute Maid, PepsiCo's Tropicana, and ITC's B Natural.

FundTQ, acting as the exclusive advisor to this strategic transaction, played a key role in facilitating the successful completion of this deal.

Aanchal Malhotra, Growth Partner at FundTQ, commented on the strategic move, stating, "Emami's decision to acquire a stake in Axiom Ayurveda is not just a transaction; it's a strategic investment positioning the company for a bright and sustainable future. By leveraging the synergies from this acquisition, Emami aims to make a significant impact in the health and wellness space while strengthening its presence in the FMCG sector. This bold move showcases Emami's vision, commitment to innovation, and responsiveness to evolving consumer preferences."

Emami Limited's foray into the healthy juice category aligns with the company's commitment to catering to the evolving demands of consumers. The FMCG industry, along with consumers, will closely monitor the evolution of this partnership, recognizing its potential to reshape the landscape of health-conscious products not only in India but beyond.

About FundTQ

Established in 2016, FundTQ operates as an Investment Banking firm, offering a comprehensive range of services encompassing M&A, VC/PE syndication, Tax Advisory, and Due Diligence Support. Positioned among the Top 10 Investment Banks, FundTQ has demonstrated profound expertise in diverse industries and an exceptional track record in domestic and cross-border transactions. The firm's success-oriented approach and commitment to supporting startups and MSMEs at every stage of their journey underscore its reputation as a trusted partner in facilitating substantial transactions and providing expert M&A advisory services.

To know more visit our website - https://fundtq.com/blog/f/fundtq-advises-alofrut-on-strat...