German Electrical Brand Helfinch LTD announces appointment of Super-stockists in India

HELFINCH INDIA, the manufacturing arm of HELFINCH LTD (GERMANY) has begun appointing Super-stockists to distribute its LED lighting, electrical wires, and switchgear products across India.
GURUGRAM, India - Oct. 20, 2023 - PRLog -- According to a report by new agencies, HELFINCH  already has a wide range of lighting and electrical products across several FMEG categories and will likely produce more India specific and energy saving products. "We believe Indian consumers have evolved to demand high quality European-standard products to ensure safety and bring efficiency to their electrical and lighting products," the report said.

In its AGM held recently in their London headquarters, HELFINCH LTD announced its full fledged foray into Indian FMEG business, by developing and delivering high-quality German-standard products at extremely competitive pricing.

"We think this move is logical given HELFINCH  already has proven the Indian market is mature enough to evaluate the quality of lighting products, safety in electrical wires and standards in circuit breaker switchgear, which was remarkable growth in the last one year," press reports said.

HELFINCH INDIA has stepped up channel partnerships and has already onboarded few key players who are Super-stockists in northern regions. With these having pre built up significant reach, we believe HELFINCH will use this network to retail its products widely and efficiently.

Among HELFINCH new commerce businesses, the B2B model, DirectFromBrand, is well understood though the B2C (via its e-store portal) model is undergoing iterations. As we understand, both these businesses are high-margin today even though there exists a high competitive intensity. Assuming HELFINCH  begins distributing its products to 200,000 retailers initially, it can garner FMEG sales to the tune of Rs 250 - 300 crores within 1-2 years of signing up Super-stockists nationwide, the report said.

Helfinch LTD ( the leading German brand in LED Lighting, Electrical Wires, Switchgear (MCB, RCCB, Isolators) and appliances is now focussing on launching premium and ultra safe electrical products in India. Helfinch is a leader in LED Lighting products such as LED Bulbs, LED Battens, LED Street Lights, LED Flood Lights, Inverter/Emergency LED Bulbs, High Wattage LED Bulbs like Hammer LED Lights, High Bay Lights for Commercial Spaces like Factories, Warehouses and Buildings. Helfinch also makes premium electric wires for Homes and businesses. Helfinch is head quartered in Germany and has offices in the UK, India, Thailand, and North America (USA & Canada).

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