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Chef Michael Bennett "Retired from the hot line to write the byline"
While cooking behind a hot line in a kitchen was always his passion, gave way to writing words of wit behind a computer screen.
Chef Michael has helped so many to understand their stories were of interest to others. One businessman he was enlisted to help in Australia was surprised that their story was of interest to readers in the USA. This is how it came to the conclusion that sitting behind a computer screen on a tropical island was a better way of life for himself and his family.
His unique ways to describe the perfect dish or restaurant atmosphere came from a man with particular knowledge about this industry. Chef Michael's words stem from experiences from the kitchen but are created to help others still holding down the fort on hot lines all over the country and world.
Here are tips for you to start on your road to fame.
What is a press release?
A press release is a document produced by a business to communicate new information to choose a media destination, which will hopefully be reported to a wider audience. So choose your media outlets according to your needs.
Here is a checklist to follow when writing a press release:
1. Create strong headlines: Grab the reader's attention and briefly summarize the highlights of the information in the subject subheading. The summary supports the headline and provides more clarifying information. It should summarize the upcoming few paragraphs of information so that busy media representatives can decide whether they want to read more.
2. Include the Dateline and city: a location, such as "NEW ORLEANS, La.," if the news is of particular local interest.
3. The first paragraph: Use the 5Ws (Who, What, Where, When, Why, and How) that journalists use when writing news stories. This checklist will help ensure that you include all important details in your press release.
4. You could include a video of the author talking about their book and why it is important, as well as pictures of food.
5. Contact information:
Now get started!
We specialize in getting your worthwhile information to your customers through press packages, media and internet publishing and publishing books and e-books for the beginning culinary author.
Page Updated Last on: Oct 07, 2023