Global Authentication and Brand Protection Market (by Application, Technology & Region): (2022-2027)

DELHI, India - Sept. 29, 2023 - PRLog -- Authentication and Brand Protection is a business that protects and saves brands while also maintaining their originality and gaining client support. The biggest challenges that small and large companies confront as a result of rising digitization are authentication and brand protection. These methods are used to ensure that counterfeiters cannot infringe on intellectual property or copy the items, hence maintaining customer confidence and brand reputation.

To counteract counterfeits and promote confidence, authentication and trademark protection technologies are deployed. Economic growth and manufacturing industry expansion are expected to promote the use of authentication and trademark protection solutions in a variety of industries, including pharmaceuticals, automobiles, food and drinks, electronics, and so on. The global authentication and brand protection market is anticipated to reach upto US$3.36 billion in 2023, progressing at a CAGR of 9.95% during the forecasted period.

Top Impacting Factors:

Growth Drivers

• Growth in Food and Beverage Industry    
• Escalating E-commerce Sales
• Rise in Counterfeit Products
• Growth in Pharmaceutical Industry    

Challenges

• Lack of Awareness
• High Initial Capital Investment    

Trends

• Growing use of Blockchain Technology Solutions in Brand Protection
• Integration of Artificial Intelligence in Brand Protection
• Advancement in Solutions
• Rising Popularity of Digital Solutions in Authentication and Brand Protection

Analysis of Key Players:

The global authentication and brand protection market is fragmented, with many players holding trivial market share. The key players of the global authentication and brand protection market are:

• Authentic Vision
• 3M company
• Authentix
• Applied DNA Sciences
• AlpVision SA
• Eastman Kodak
• Giesecke Devrient GmbH
• Arjo Solutions
• De La Rue
• Centro Grafico
• Avery Dennison
• Centro Grafico DG S.P.A
• Wisekey

The companies provides authentication and brand protection solutions to protect the brand value of the product. Some of the strategies among key players in the authentication and brand protection market are expansion, new launch, partnerships, mergers, acquisitions, and collaborations. For Instance, In January 2020, Authentic Vision extended partnership with HDMI Licensing Administrator, Inc. to expand the usage of Authentic Vision's authentication technology for consumers to identify certified HDMI cables with a quick and simple scan of the certification label utilizing the HDMI authentication app. .

For more Information:

https://www.konceptanalytics.com/report/telecom-it/global-authentication-and-brand-protection-market-by-application-technology-region-insights-and-forecast-with-potential-impact-of-covid-19-2022-2027

Koncept Analytics

Vikas Gupta

(Business Development Manager)

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Tele: +91-120-4130959

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Mail ID – vikas@konceptanalytics.com