Online/Virtual Fitness Market Statistics 2027

BANGALORE, India - April 23, 2023 - PRLog -- The global online/virtual fitness market size was valued at USD 6,046 Million in 2019 and is projected to reach USD 59,231 Million by 2027, growing at a CAGR of 33.1% from 2020 to 2027.

The on-demand streaming type segment dominated the online/virtual fitness market share in 2019 and is expected to continue this trend during the forecast period, as on demand virtual fitness is significantly being adopted by customers due to its access to a variety of workout classes at their convenience. The on demand virtual fitness streaming providers are thoughtfully designing their offerings to reach numerous exercisers of all fitness levels and to offer a variety of coaching styles, difficulty levels, and music genres. However, the live streaming segment is expected to witness highest CAGR during the online fitness market forecast period, owing to its popularity among routine-oriented exercisers and the individuals who are willing to be consistent and accountable regarding the fitness programming format and schedule.
On the basis of revenue model, the subscriptions segment exhibited the highest growth in the online/virtual fitness market share in 2019, and is expected to maintain its dominance in the upcoming years, owing to the growing adoption of subscription based virtual fitness training sessions by customers due to its cost effectiveness as compared to signing up with a coach in-person. Also, the customers are joining the virtual subscription based fitness services as it offers the access to top-tier trainers, even if geographically they are not located in same place. However, the hybrid segment is expected to witness highest growth during the forecast period, due to its ability to reach a range of customers including, those willing to access features of the paid virtual fitness programs on a free trails basis as well as those who willing to pay on a pay-per-view basis or to purchase a subscription plan for removing ads.

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