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Adtelligent Joins IAB Canada's Transparency and Consent Framework
Advertising technology company Adtelligent has joined the TCF Canada list of vendors. TCF Canada keeps up with all the appropriate rules and laws of personal data protection in the Canadian market. As a result, adtelligent service end-users are fully
By: Adtelligent Inc
IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, announced the launch of the Transparency and Consent Framework (TCF) for Canada on November 28th, 2022.
Adtelligent appreciates its users' privacy and keeps up with the most relevant rules and regulations on personal data protection, fully informing people about the processes for using their data. Trust and transparency are what we expect from our business partners and what we are always ready to provide. With any Adtelligent solution, users are guaranteed that their data is used just as specified in the relevant agreements, and with this knowledge, people can give their informed consent.
"Our inclusion as a vendor in the TCF Canada demonstrates our commitment towards ethical and transparent advertising,"
Adtelligent is a global advertising technology company that provides in-house solutions allowing online media companies, digital sales houses, and ad networks to monetize their websites and applications advertising inventory effectively. The company offers technologies to manage supply-side partners (SSP) and demand-side partners (DSP). The company also has Header Bidding Platform, that streamlines the ad selling process and ensures ad revenue optimization. Adtelligent unique business approach delivers cutting-edge advertising technologies to more than 20,000 publishers globally helping them facilitate revenue growth and capitalize on the digital advertising market. Please see adtelligent.com/
About TFC Canada
The Transparency and Consent Framework Canada (TCF Canada) acts as a roadmap for publishers, technology vendors, agencies, advertisers, and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market. TCF Canada provides technical specifications and policy documents to help players in the digital marketing and advertising ecosystem clearly and consistently communicate with end users about their data use. It also provides an opportunity for users to object and manage their consent preferences.