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Tips for Creating an Effective Ecommerce Website Design
1.Keep it mobile-responsive
A large number of users will browse your site on their mobile devices. You will immediately lose that group of customers if your page is not mobile-responsive. As a result, our first piece of advice is to keep your store mobile-friendly.
A good website builder will automatically convert your website into mobile templates to ensure this. This is especially useful for ecommerce sites because it is entirely online. You want everyone to be able to shop with you equally.
2.Put your top products front-and-center
Your store's most popular items should be highlighted. This could refer to products that sell the most, have the best customer reviews, or make you the most money.
Try emphasising them with contrasting colours, adjusting the layout or image size, and creating banners to promote these top products. You'll make more sales if you can divert people's attention away from the top products you want to promote. This is similar to creating a display around a top product or placing it at eye level on a store shelf.
3.Color inspires emotion
Long before the digital revolution, colours had a psychological impact on sales. Understanding the various types of emotions that colours can elicit allows you to design your eCommerce site to match specific feelings and vibes.
Color can be used to elicit specific emotions depending on your product and target audience. Green, for example, will complement the sense of nature if your store sells environmental products or produce.
4. Clear and beautiful photos
A thousand words are equivalent to a thousand pictures. This is a huge deal for an eCommerce site with little room for error. Your images should be sharp and detailed.
It's also a good idea to take multiple photos of each product and create a slideshow for each product listing. Before deciding whether or not to buy a product, a customer may want to see it in action. This is especially true in clothing stores. Your images should be the focal point of your eCommerce store.
5. Remember SEO best practices
When it comes to your eCommerce website, the importance of SEO cannot be overstated. SEO stands for Search Engine Optimization, which is a technique for moving up the list of search results. If you put a lot of effort into SEO, you'll get more exposure, views, and a wider reach.
Three things stand out when it comes to SEO for eCommerce websites: use relevant keywords, write smart product descriptions, and take advantage of built-in tools.
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