TikTok use skyrockets with Gen Z in new screen time research

NEW YORK - Dec. 8, 2022 - PRLog -- The 2nd Annual Gen Z Screen Time Report shows an inside look at Gen Z's mobile phone usage behaviors from access to their network of 100,000+ young people.

This year's report features, among many other rankings, an inside look at TikTok and its use with Generation Z.

Here are some of the stats on TikTok from this year's report:

1. TikTok use is up to nearly 11 hours per week with Gen Z
2. TikTok is #2 in Gen Z's most-used apps ranking this year
3. TikTok pickups are up 140% year over year with Gen Z, and screen time per pickup is cut from 24 minutes to 11 minutes per pickup.

The report also features deep dives into some of Gen Z's top apps including Snap, Instagram and YouTube, alongside investigations into Twitter, BeReal, Facebook, Reddit and more. The research was collected through submissions of iPhone screen recordings in the screen time setting and is the first public consumer research to date to use this innovative methodology.

See the full report for more detailed screen time statistics on TikTok, alongside segmentation information on age and gender.


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