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3-Part Playbook Series for Running Better Political Advertising Campaigns with OOH
Out-of-home (OOH) political advertising guide helps take candidates' campaigns to new levels by highly targeting voters, increasing fundraising efforts, and augmenting other marketing
WHAT: The Guide to OOH Political Advertising Playbook Collection includes:
"Out-of-home in all its variations – static or dynamic, lit up or not, fixed in place or on the move – has become essential for successful political campaigns," said Jeanne Hopkins (https://www.linkedin.com/
Today's options in OOH to publicize a candidate's presence at events, inform voters, rally the troops, and raise money are endless and include digitally-enhanced billboards of all kinds, TV screens in public facilities (bars, restaurants, banks, and hotels) and event arenas, wrapped ice cream trucks, and more.
OOH is increasingly being used to complement digital advertising campaigns, making them more impactful. For more information on how OOH ads reinforce other marketing campaigns and promote political fundraising, go to:
Download the Guide to OOH Political Advertising Playbook Collection here:
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