News By Tag
News By Location
Follow on Google News
OneScreen.ai Partners with Evertreen to Help Offset Carbon Footprint in Outdoor Advertising
OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet
"From individuals and businesses to industries and countries, it's our responsibility to reduce greenhouse gas emissions and support our planet," said Sam Mallikarjunan (https://www.linkedin.com/
OneScreen.ai began this campaign by planting a tree for each of its 48 employees and will continue planting a tree for each additional new hire. The company plans to add future integrations to allow OOH campaigns that are powered through its platform to be carbon neutral.
High concentrations of greenhouse gases, specifically carbon dioxide, raise the average surface temperature of the planet, causing various life-threatening impacts, including rising sea levels, intense storms, and food scarcity.
According to Evertreen, if a digital billboard 1) measures 667 square feet, 2) is displayed for nearly 54 hours, and 3) generates 263,822 impressions by car, it produces 12,170,804 grams of carbon dioxide. Approximately 81 trees offset this carbon footprint.
Evertreen trees are planted directly by local farmers to help fight global warming and desertification, create new ecosystems, and reduce industrial impact and pollution. Satellite tracking provides continuous updates on growth status, photosynthetic activity, presence of dry and infertile soil, and more. The company aims to protect and restore forests on a massive scale, creating livelihoods for people living in extreme poverty.
Friday, April 22, 2022 marks the 52nd anniversary of the first Earth Day. This year also marks the 150th anniversary of National Arbor Day celebrated on Friday, April 29, 2022.
For more information on Evertreen, go to: www.evertreen.com and follow on LinkedIn (https://www.linkedin.com/
To be part of OneScreen.ai's ongoing impactful initiatives, check out the company's open positions at:
All trademarks recognized.