Prosh Marketing Announces Strategic Expansion to help CPG Startups, with New Fractional CMO Hire

TORONTO - June 14, 2022 - PRLog -- Today, Prosh Marketing added award-winning brand builder and marketing strategist Kayleigh Dunn to their roster of Fractional Chief Marketing Officers (fCMOs). Dunn brings over a decade of CPG experience across North America, having led growth at numerous multi-million-dollar brands from organizations including Kraft Foods, Mondelez International and Iovate Health Sciences.

Dunn will drive leadership at Prosh Marketing's new start-up CPG division, servicing B2B and B2C clients with a focus on Retail, Food & Beverage, Personal Care, Beauty, and Health & Wellness industries. Her mandate will be to help them create disruptive growth plans for omnichannel expansion, new product launches, and innovative marketing plans.

"I am thrilled to bring Kayleigh onboard - having led high-performing CPG marketing teams in-house, her industry expertise and a hyper-focused approach to strategic marketing can accelerate our start-up CPG and retail clients.", said Prosh Marketing's CEO, Roshni Wijayasinha. "Kayleigh's ability to anticipate future market demand shifts will help brands position for continual growth and assist in enabling CPG executives to adapt to the ongoing shifts occurring in today's marketplace, providing an invaluable head start for start-ups."

Dunn has worked in various marketing executive functions in a senior consultancy position, most recently serving as the VP of Marketing for one of Canada's fastest-growing health and nutrition companies. Dunn has held various pivotal Marketing roles, across 26 brands, 18 consumer types, and 15 categories across North America, driving multi-year portfolio strategies with omnichannel campaigns and innovation development, consistently delivering high growth and superior retailer relationships.

"Having the opportunity to partner as a fCMO with Prosh Marketing's exceptional entrepreneurial team to help grow their CPG start-up clients is extremely rewarding," said Dunn. "I look forward to leveraging my decade of tier-1 CPG experience to help more growing businesses maximize their potential through strategic marketing planning."

Dunn will build upon Prosh Marketing's proven track record in the start-up space, helping both B2B and B2C CPG start-ups build strategic marketing plans with a focus on developing critical in-house capabilities as they scale.


Prosh Marketing enables CEOs, Startup Founders and Marketers to maximize their potential with proven marketing leadership that's helped companies attain nine-figure exits and launch 50+ products and brands, worldwide. Leveraging 15+ years of experience and a wide network of specialists and fractional CMOs, they design cost-effective programs built to deliver a ROI, and use a sustainable approach with flexible team integration, hands-on training and knowledge transfer to build internal resources and capabilities. Prosh Marketing's clients are emerging businesses across a variety of industries including technology, professional services, and retail in both B2B and B2C, and are located across Canada, US and Europe.

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Ysabelle Lawrence, Prosh Marketing
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