Digital Transformation 101 by doodleblue

CHENNAI, India - Nov. 10, 2021 - PRLog -- What is Digital Transformation?

Simply put, Digital Transformation is reimagining and realigning the application of innovative digital technologies, to invent new digital business models, enhance existing or create new digital processes that can simplify or automate business operations, and deliver greater value to consumers.

Rise in Digital Transformation over the last few years and impact of Covid

Now that we've understood what digital transformation is, let's look at some data that shows the increase in interest over time and how the pandemic has expedited the adoption of digital at organizational and industry levels by years with a potential long-term impact.

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There is a steady increase in interest over the last five years (google trends dated May 2021)

Rise in Interest in digital transformation in a post-pandemic world. (google trends dated May 2021)

How has the post-pandemic environment accelerated the adoption of digital transformation?

Digital Culture Shift in Organizations

In a social distancing world, where interactions with employees and customers are mostly virtual, operating digitally is the only option forcing businesses to move from offline to online. Organizations that already had a digital strategy in place were able to bounce back more quickly than traditional organizations.

Digital Culture Shift in Customers

With physical stores being shut down even customer behavior has seen a shift. Customers that were historically reluctant to go digital have moved to online shopping, digital payments, etc.

Digital Platform Shift

Businesses in different industries are trying digital platforms. Example Industries like education and fitness have heavily moved to online classes with live or pre-recorded sessions.

Increase in Digital Content Consumption

The pandemic has also changed the social media, entertainment consumption habits of users with an increase of up to 80% making it an even more important tool for brands to digitally market their products and services and interact with their customers to gain new customers, increase customer loyalty and retention.

This will create a long-term positive impact in organizations across industries with an increased need for digital-physical integration to future-proof their business in a digitally competitive environment to maintain and grow market share and meet their customers' needs.

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