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Complete Guide on Google Shopping Ad Extensions, Annotations & Labels for 2021
What are Google Shopping Ad Extensions?
Google Merchant Promotions, Review & Ratings, and Local Inventory labels are Google Shopping Ad Extensions which are enabled from Google Merchant Programs. They are important components in the Google Ad Ranking algorithm.
Google Merchant Promotions
The google shopping merchant promotions ads extension allows advertisers to include "Special Offer" on their Product Ads.
Google Local Inventory Ads
Google Local Inventory Ads allows retailers with brick & mortar stores to reach both local and nearby customers. They provide retailers an opportunity to showcase real-time local inventory ad information such as 'In-Store' and 'Pick-Up Today' alongside their product ads.
Product Ratings and Reviews Extensions
This shopping ad extension lets you display aggregated product reviews from across the web and presents a "star rating" based on a five-star scale below your ads.
Other Ad Contents: Google Ad Annotations & Labels
Sale Annotation, Price Drop Annotation, shipping labels and return policies are other features on the Ad Contents that communicate what you have to offer and allows you to showcase your product to win more impressions and clicks.
Sale Price Annotations
Sale Price annotation in ads implies the advertised product is in Sale in the advertiser's store. It is primarily denoted on the ad by a strikethrough on the regular price and the new price next to it.
Price Drop Annotation
"Price Drop" annotation is one of the Google Shopping special offers extensions that can attract shoppers with monetary incentives.
Google Shopping ads generally show "Shipping Labels" on the bottom of a product listing. These labels highlight the shipping detail on your ads.
Another subset of information that shows up on Google Shopping ads is the return policy.
Impact of Google Shopping Ad Extensions and Annotations on Ad Impression & Position
The best thing an advertiser can do to set themselves up to get the maximum benefit on Google is to have their product information and feeds optimized for Google to apply as many features that are possible and suitable on an ad.
The Google Shopping Ad Extensions, Annotations, and Labels mentioned above will improve your google shopping ads rank if used properly. Retailers are suggested to focus on these google shopping ad extension features to improve quality score and ad rank without increasing ad spends.
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