Building the Next-Gen Customer Experience

HOLBORN, U.K. - Aug. 29, 2021 - PRLog -- Building the next-gen customer experience. Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used AI to set dynamic pricing for airline tickets. We have also seen the introduction of user-driven AI recommendation engines to improve the customer experience (CX).

AI was first available to consumer-facing behemoths who could afford to fund fundamental research in Machine Learning (ML). AI today is being broadened to cover more rich, flexible and fluid use cases. It is also being democratised by extending its reach to smaller, more dynamic organizations. All brands can now use AI-driven systems and solutions to empower the customer experience and provide the best value for their customers. Leveraging AI in your Customer Experience Management (CXM) system may feel complex, but using predictive analytics has now become essential to drive customer loyalty and increase revenue.

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