- Aug. 30, 2021
-- The belle époque for wine ecommerce. We are all now (finally) living in the 'Golden Age' of wine online, where the opportunities are enormous for those operators prepared to invest and put digital at the top of their agenda. That was the stand out message from The Buyer, they also cautioned the wine, retail and hospitality sectors about how to make the most of the universal switch to digital and that sales won't necessarily be there long term without a real understanding of what you are doing online.
The approach to business is very much from the Robert Burns motto on life of fighting back from adversity, not taking no for an answer
and keep on pushing for what you think is the right way forward. There are enormous opportunities, if businesses just opened their eyes to the possibilities of investing in digital and data to better understand what they are doing.
This is, quite simply, The Golden Age of wine online, providing we know how to make the most of it and don't abuse the opportunity we have all been given. Something magical has happened in the wine industry. We are awake to the internet for the first time ever. It's an amazing time in our life for the internet to allow wineries around the world to connect directly with consumers.https://www.swifterm.com/the-belle-epoque-for-wine-ecomme...