The era of robotic email marketing has arrived

LONDON - May 2, 2023 - PRLog -- The era of robotic email marketing has begun.

You've probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology, and robotic email marketing is now here. While sentience may still be a while away yet, some such advancements are actually available now.

But as far as we are from having robots that might take over the world, artificial intelligence has already made it relatively far from the day it first came to be. There are emerging trends with the technology across various industries as it's utilised to improve different processes. In the field of digital marketing, artificial intelligence plays a crucial role, particularly when it comes to email marketing.

Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. With the help of artificial intelligence, email marketing is more powerful than ever. It has introduced several benefits to garner higher conversions, including personalisation, automation and data analysis. To give your email strategy that extra boost for more favourable results, AI is key in upgrading your email marketing tactics.

The convenience of automation on robotic email marketing

AI-powered systems make it possible to set up automated or drip campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. The technology uses past purchases, interests and browsing behaviour to set up automated campaigns that are designed to nurture your leads.

AI can also help you determine what kind of content and images that are going to be most effective in drafting your welcome emails, order update emails and retention emails among others to achieve the highest amount of engagement and conversion possible.

David Swift
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