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Topps, FOX MLB To Celebrate Baseball With Pop Artist Collaborations
Original Art by Influential Creators Highlighting Teams, Players Featured in FOX Sports' Baseball Night in America, 2021 MLB All-Star Game presented by Mastercard and More; The Shoe Surgeon Leads Off with Unique Sneakers for Mookie Betts
By: Topps, Inc.
The artists, who have partnered with Topps on programs like Project70® and Project 2020 that utilize their skills in reimagining classic baseball cards, will create a variety of pieces which may include shoe designs, paintings, sculpture and more.
"The way that pop art and baseball have come together through the amazing work of these superstar pop artists in Topps Project70 and Project 2020 is a great blueprint for some of the creative ideas we can do in the collaboration with FOX Sports," said Jeff Heckman, Topps Global Director, New Business Ventures. "Opening up the canvas beyond cards and revealing the work across FOX MLB platforms will further showcase their creativity."
Integration into FOX's MLB Baseball Night in America broadcasts begins Saturday, May 22 as The Shoe Surgeon creates an exclusive pair of sneakers for Los Angeles Dodgers outfielder Mookie Betts. The running collaboration will be featured through unique teases in respective pregame shows, pre-pitch rollouts for each game and in-game bumps.
"FOX Saturday Baseball and Topps are a perfect pairing of two brands that live and breathe Major League Baseball," said Robert Gottlieb, FOX Sports Executive Vice President, Head of Marketing. "Working with Topps to celebrate special baseball moments is a labor of love for all of us at FOX Sports."
Further details surrounding the 2021 MLB All-Star Game and related programming will be announced at a later date.
The 2021 MLB schedule for FOX, FS1 and FOX Deportes can be found here (https://foxsports-