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Follow on Google News | ![]() Customersatisfaction.com Is Endorsing Just One Company At A TimeBBB Wants Everyone to Sign-Up. Ditto for Yelp. Not Us. That's Our Edge.
It would be limiting profits, correct? That's not what ordinary businesses do. Almost every business has at least a secret desire to be huge. "Billions and Billions" served, boasts McDonald's. Well, Customersatisfaction.com isn't your typical company. Its business model is to identify only the best customer service providers in a given sector or location, and to celebrate their success. So, if there are 50 heating and air conditioning companies in a given area, it is accepting just one to endorse. Dr. Gary Goodman, its president, explains it this way. "If everyone rates a trophy, it's nothing special. BBB wants infinite companies to sign up for its approval. Ditto for Yelp. Not us. Our endorsements are special." An "origin story" explains Customersatisfaction.com's logic. Goodman, a celebrated international consultant and best-selling author, had just finished a 10-month project for a Fortune 100 company. A month later on a business flight, a fellow started a conversation. He was a senior officer of a company that competed against Goodman's client. "Why don't you come to work for us?" the executive asked. Goodman politely said his project gave his client a proprietary edge and he didn't want to dull that. "But you didn't sign an exclusive with them, did you?" the fellow insisted. "No, but why would I help them and then hurt them?" Goodman asked. Customersatisfaction.com provides several services. All of them aim to confer a distinctive competitive edge. For more information about Customersatisfaction.com's endorsements, contact Dr. Gary Goodman at: gary@customersatisfaction.com or at: (818) 970-GARY (4279). End
Page Updated Last on: May 10, 2021
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