Softline UK Benefits from Sage 200 and eBay Merchant Integration Platform Integration
Hardware and technology distributor automates sales order processing and eCommerce data management
Softline UK Ltd. has been adding significant value to distributing technology and hardware products in the UK and Europe since 1989. It represents a wide range of world brands, helping them promote and sell their products directly to end users, whether this is via eBay and Amazon, or retailers and resellers, such as Dixons Carphone and John Lewis Partnership.
"We're currently representing about 30 suppliers in the tool industry. One of our customers that has a substantial range of hardware products wanted to list their products on eBay. However, with 28,000 products, we needed to make sure the back end was correct; that we could invoice and that we could issue a purchase order for all our goods," explained Steve Rush, Group Managing Director, Softline UK Ltd.
"When the end user buys a product on eBay, that purchase goes to two places. It notifies our account system, Sage 200, which then generates a purchase order for that product, which is then sent out to an array of third-party suppliers. Those third-party suppliers then fulfil the product. The tracking information then goes back to eBay and we get a completion for the sales invoice. We actually invoice the product as well. It was that element of it that we wanted to automate. That is the reason we engaged with Codeless Platforms."
For eBay sales, Softline is utilising eBay's Merchant Integration Platform to upload its products. However, although effective, it can be fairly complicated and can require a great deal of resource to manage.
"Another reason for engaging with Codeless Platforms is that we decided to utilise eBay's Merchant Integration Platform which is a developer-level approach to eBay. Codeless Platforms has experience working with the MIP, which made the whole process seamless. Deploying BPA Platform (https://www.codelessplatforms.com/
"Another important part of what BPA Platform does is to reach out to our suppliers to get availability of each product and any price changes. This is now automated. For example, if the price of a drill changes, we now get that information within an hour and that is uploaded and reflected on eBay. We're not manually managing pricing and availability files," said Rush.
Stuart Tarrant - Head of Commuincations