Better Intelligence, Better Outcomes: Navigating the e-Commerce Landscape Using Line Item
COVID-19 may have changed how we shopped out of necessity, but a year after the initial retail reckoning, new habits are here to stay.
Already growing strong before COVID, e-commerce has leaped forward in the last year. In 2020, US retailers with a digital presence saw a nearly 70% rise in online revenue, and e-commerce grew in the US and Canada by 129% over 2019.
By: Ironbridge Software
Line Item is a performance analytics platform that gives consumer packaged goods (CPG) and e-commerce marketing managers insights into e-analytics and product attributes to drive revenue and profitability.
As brands vie for digital shelf space, mindshare, and consumer loyalty, the e-commerce market has become hypercompetitive. Staying competitive—
Let's look at how Line Item's visibility can empower you against three emerging priorities in our era of e-commerce optimization.
A true omnichannel e-commerce strategy
Between 2019 and today there has been a tremendous acceleration toward a true omnichannel experience. On the one hand, e-commerce marketers realize that to be successful on the whole, they must be successful on each platform where consumers are buying. On the other hand, shoppers are searching for consistency (or its lack) between channels, price-checking as well as searching product availability.
A truly successful omnichannel e-commerce strategy must be holistic. When customers rely on sites like Amazon and Walmart.com for product research as much as purchases, e-commerce marketers must understand and play to this. When customers are searching online for local options, e-commerce marketers must see the digital shelf and actual shelf as parts of a whole. Understanding what's working and how search is performing across your product or brand portfolio becomes integral to building and maintaining a successful digital marketing strategy.
Optimizing e-commerce only becomes possible, then, with superior business intelligence. You must be able to optimize your search results across platforms and sites and understand how your SEO strategy is working. With Line Item, you can understand how your SEO is performing across key search terms, platforms, and more.
Find out more here.