Evanston Latest News (Illinois, United States)

Cat care specialist and influencer Este Cardos announces the opening of Purrfect Pawz N Palz Cat Sitting LLC.

Leading Managed Technology Services Provider Shares How AI is Evolving SMB Defenses

The new platform release provides additional predictive analytics, interactive maps, and more.

Leading Managed Technology Services Provider Maximizes Employee Productivity As Businesses Transition to the New Normal

We're more than a year now into a new era for CPG e-commerce. For years, CPG e-commerce has lagged behind retail e-commerce.

In the rollercoaster ride of the last year, CPG e-commerce has had its moment of digital reckoning: the way consumers shop will never be the same.

Today's business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Even more, during the last year, consumers have become less loyal to brands and even the ways they traditionally shop.

COVID-19 may have changed how we shopped out of necessity, but a year after the initial retail reckoning, new habits are here to stay. Already growing strong before COVID, e-commerce has leaped forward in the last year.

Consumers may be shopping online more than ever during and after COVID-19, but Walmart is still a dominant force in consumer marketing. Ninety percent of Americans live within a 15-minute drive of a Walmart store.

Let's talk about the elephant in the room: Amazon is undeniably the king of e-commerce, and it's here to stay.

Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the data informing them.

If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion rate remains constant, the more traffic you drive, the more your sales grow. How, then, do you drive traffic?

A year into the pandemic, it's clear that consumers have adopted a "new normal" for shopping—and it's digital. According to new research by PSFK, shopper loyalty has changed.

North Shore Vibe is looking to make an impact on the Lake Michigan shoreline in 2021 with a goal of removing 20,000 pieces of trash from the shoreline.

Partnership Provides New Revenue Streams to Both Organizations

A way for businesses to monitor, manage and review their package deliveries.