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October 2021
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12869090
By Ironbridge Software
We're more than a year now into a new era for CPG e-commerce. For years, CPG e-commerce has lagged behind retail e-commerce.
12869087
By Ironbridge Software
In the rollercoaster ride of the last year, CPG e-commerce has had its moment of digital reckoning: the way consumers shop will never be the same.
12869082
By Ironbridge Software
Today's business environment is constantly changing. Consumer preferences and demands are shifting—sometimes daily. Even more, during the last year, consumers have become less loyal to brands and even the ways they traditionally shop.
12865695
By Ironbridge Software
COVID-19 may have changed how we shopped out of necessity, but a year after the initial retail reckoning, new habits are here to stay. Already growing strong before COVID, e-commerce has leaped forward in the last year.
12865686
By Ironbridge Software
Consumers may be shopping online more than ever during and after COVID-19, but Walmart is still a dominant force in consumer marketing. Ninety percent of Americans live within a 15-minute drive of a Walmart store.
12865680
By Ironbridge Software
Let's talk about the elephant in the room: Amazon is undeniably the king of e-commerce, and it's here to stay.
12862505
By Ironbridge Software
Knowledge is power in e-commerce. In a rapidly growing, highly competitive market, decisions about your business are only as good as the data informing them.
12862499
By Ironbridge Software
If you want to grow your e-commerce, the formula is simple: traffic multiplied by conversion rate equals sales. Even if your conversion rate remains constant, the more traffic you drive, the more your sales grow. How, then, do you drive traffic?

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