Walmart Analytics: How to Drive More e-Commerce Sales
Consumers may be shopping online more than ever during and after COVID-19, but Walmart is still a dominant force in consumer marketing. Ninety percent of Americans live within a 15-minute drive of a Walmart store. Online or offline, shoppers are increasingly using retailers like Walmart and Amazon for product research as well as purchases.
By: Ironbridge Software
What makes Line Item's approach to e-commerce different? It's our focus on product attributes and the insights they offer into how to improve your e-commerce sales. Here's how this works.
"Deep dive" attribute analysis
Line Item enables a "deep dive" into all products, item by item, not just at a category level. By item, Line Item captures page rank, price, reviews, availability, and delivery times. Then, from titles and features across a dozen or more websites, Line Item figures out all relevant attributes. Let's look at this example for a laundry detergent product.
Line Item would analyze all products, item by item to determine all relevant attributes. This could include brand, form (for example, liquid, powder, or pods), package type and size, scent, whitening agents, natural or organic ingredients, skin sensitivity, high efficiency and more.
Using these attributes, Line Item identifies the items that are your closes competition on Walmart.com as well as across a dozen or more websites, giving you new insights into competitor strategies and market opportunities.
This can help you sell more on Walmart.com as well as boost your e-commerce sales in general across sites.
Selling more on Walmart.com
To improve your Walmart e-commerce, you must have more insight into what's driving your sales—or holding you back. Line Item gives you this better business intelligence via a single tool that can help you improve search results and analyze every aspect of your portfolio's e-analytics at the powerful product attribute level.
In addition to better performance analytics and more focus on product attributes, there are some specific nuances to selling more on Walmart. This is because of its platform's unique algorithms and advertising policies.
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