Dashboard for Professionals: A New Tool for Brands And Creators Is Coming To Instagram

LONDON - Jan. 27, 2021 - PRLog -- On Instagram comes the new "Professional Dashboard" tool, ie dashboard for professionals useful for monitoring the social performance of brands and creators.

First update of 2021 for Zuckerberg's "photographic" social network: after the change of the home screen layout released in November 2020, Instagram announces the arrival of the " Professional Dashboard " tool , i.e. dashboard for professionals dedicated to brands , creators and influencer .

What Are The New Instagram Pro Dashboards?

This is a new tool designed to help Instagram users monitor the performance of various social activities , access  dedicated professional tools  and  discover new training content . As reported by the platform in an official blog post: « nWe at Instagram are committed to helping creators turn their passions into a profession and supporting small businesses. As part of our ongoing commitment to providing creators and businesses with the tools they need, we're announcing new Professional Dashboards, a way to track performance, access and discover professional tools, and explore educational insights Instagram curated . "

The new dashboard for professionals - accessible from "settings" in the mobile version of the application - is available to all users with a business profile and is divided into three different sections :

" Track Your Performance ", ie a screen with the main trends and the most important statistics relating to the social activity carried out by a certain profile;

" Grow Your Business ", a sort of management system that groups the main tools designed for monetizing content such as badges within the live broadcasts, IGTV ads and classic branded posts ;

" Stay Informed ", that is a way to keep up to date on the latest educational resources, tips, suggestions and guides published by the platform through its official channels.

To some, these tools may seem familiar and in fact - as confirmed by the platform itself - these are functions that have already been present for some time within the social network. The main advantage is therefore essentially in finding them gathered  in a single graphic interface , which certainly makes it easier for business users, especially beginners, to always be updated on tools and resources dedicated to them.

Instagram pro dashboards would almost feel like a 2.0 version of classic insights, with a new graphical interface and improved user experience. However, it is not excluded that in the coming months the new function will be further expanded through the inclusion of a suite of exclusive tools and resources, as the platform already suggests in the blog post (https://business.instagram.com/blog/announcing-instagram-...).

Posted By Abdul Rimaaz (https://www.abdulrimaaz.com/)