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How can SEO get your company out of the crisis?
By: Abdul Rimaaz
What exactly is SEO?
Before we explain how SEO can get your business out of the crisis , it's important to understand what exactly it is. The acronym stands for Search Engine Optimization, that is, optimization for search engines. In practice, there are several ploys that tell Google that your content is relevant enough to beat the competition and be above other sites in your results. They include content production, strategic use of keywords and exchanging links between different pages of your site.
How does SEO fit into your communication strategy?
In isolation, SEO is a tactic that generates results in the medium and long term. Therefore, we can conclude that it must be applied within a larger communication strategy. The advantage of adopting SEO lies in the fact that the necessary maneuvers to make it work are present in several other communication moments. In other words, they are all interconnected and increase the strength of each end of digital marketing. For example, when we invest in Google AdWords , keyword work also benefits the placement strategy.
Why SEO can get your company out of the crisis?
In times of crisis, tough decisions are often needed to get the business back on track. Most of the time, these are decisions related to saving money and reducing waste. But along with these measures, it is also important to increase the profit margin. In this sense, SEO can take your company out of the crisis because it solves one of the main problems: attracting new customers. That is, it expands the audience and consequently the chances of increasing sales .
How does original content reinforce your brand's relevance?
One of the most important parts within SEO umbrellas is the production of original content. As we said, it's important for Google to record this information, but all text posted on your site also has its impact on the public's perception of your brand. That's because every consumer has a certain level of doubt about product applications, modes of use and even maintenance needs. When your brand is the one that solves all the questions, it wins the consumer's trust and already represents a step forward in terms of loyalty.
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