New Campaign - What The !#*% Is A JOBY?
JOBY Lands in Europe with a new disruptive campaign and join forces with Gen Z to really define what content creation is.
By: Bleat PR
From day one JOBY has believed in creation as an act of creativity. Each product is designed to be functional yet playful, and easy to use with the aim of enhancing people's lives. JOBY supports content creators that want to set free their creativity, put passion into their content, show boldness – all whilst having fun doing it. The world belongs to this type of creativity and together it can be made a better place one story, one post or one vlog at a time.
Generation Z are doers, thinkers and creators. The world is at their fingertips. JOBY will challenge creators across Europe to define exactly what JOBY is using their creativity and intuition. Products will be shipped without any instruction to a selected number of European ambassadors, with the task to show the world how JOBY helps them to create using their originality. Content creation is what each individual makes it, and the campaign will inspire creators to give a creative spin to the products in their own style.
What is a JOBY will focus on France, UK, Germany and Italy and will help JOBY drive the digital expansion in the EU market. With an expectation of 53 million views on social media, amplification from influencer outreach and a target of 380K clicks more traffic to eCommerce, the campaign will run from October to December.
Following on from the hugely successful #TheSongOfUs campaign (https://joby.com/
Selected European ambassadors have already started to release their content for this new campaign. From the UK singing duo and identical twins Max&Harvey, (https://www.youtube.com/
To see the exciting videos coming out in the next few weeks from all the European creators make sure to follow the JOBY official pages.