Cher, Cockroaches and ... a Margarita?

NEW YORK - Sept. 24, 2020 - PRLog -- The saying goes that only Cher and cockroaches will survive the end of the world, but Covid-19 has added another hardy survivor to our hopefully soon-to-be post-pandemic reality: La Margarita — now the most important cocktail of 2020.

Tequila has long been thought of as a cure-all for various ailments. In fact, during the influenza pandemic of 1918, Mexican doctors treated symptoms with Tequila, lemon and salt. Today, a few shots of that medication may not cure us, but we'll definitely forget we are sick!

Amid the Covid-19 pandemic of 2020, Tequila has been placed front-and-center of the cocktail world as the main ingredient of the Margarita, a tart and tangy mix of the Spirit with fresh lime juice and orange liqueur that has surged in popularity even more than ever during the past few months.

Why? Maybe it's a nostalgic remembrance of happier times, or perhaps the simple pleasure of crafting the beloved cocktail. Search the internet and you will find hundreds of three-ingredient Margarita mixes. (Check out our @vivatequilafestival Instagram feed for some ideas.) Those looking for a more elaborate mix will find companies that offer innovative ready-to-drink solutions, with a vast choice of high-quality options that will help anyone become the most popular bartender in the house.

Another reason may be that, as bars and restaurants operate under relaxed alcohol regulations, the Margarita has also become a staple on-the-go cocktail menus.

Whatever the reason, Viva Tequila Festival ( is glad to see that Tequila will still be here after the pandemic.

Want to learn more about Tequila? Mr. Tequila is available for interviews on all things related to the Mexican Spirit.

Gustavo Rivas-Solis
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