La Vida Baseball And Minute Media Form Technology Platform And Content Distribution Partnership
La Vida Baseball (LVB) video content significantly expands audience reach
By: La Vida Baseball
"Our content offering continues to grow as the discussion around baseball does not stop, and working with Minute Media allows us to continue to expand our significant reach and our business relationships,"
"The digital content platform that La Vida Baseball has built fits a wide variety of consumers, including a focus on [US hispanics], a continued growth area for us as a business," said Rich Routman, President and CRO at Minute Media. "With our publishing platform, including our online video technology, we're confident we'll help LVB tap into audiences they haven't been able to reach before."
The partnership will allow LVB to distribute daily content amongst Minute Media's publishing partners and their proprietary technology will significantly expand the reach of LVB's premium, daily video and content generated by its editorial team. The partnership will also help expand access to an enormous and engaged Latino baseball fan audience, estimated to be nearly 20 million in the U.S. alone.
LVB is now using Minute Media's publishing stack, including CMS, website, video platform, engagement tools and reporting which will enable the future growth of LVB across different channels including organic SEO growth.
La Vida Baseball (http://www.lavidabaseball.com), along with its on-air personalities, boast a collective social media following of more than one million fans. La Vida Baseball produces several social media series, highlighted by La Vida Baseball ¡Live!, the brand's weekday interactive, fan-centric live show, hosted by Jennifer Mercedes (@Chica_Deportes)