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La Vida Baseball Launches The Year of 21 Multi-Platform Experience Dedicated To Roberto Clemente
Fully supported by the Clemente Family, ground breaking initiative to include bilingual humanitarian, educational, and athletic content as well as special events to honor and expand the legacy of the late Hall of Famer
By: La Vida Baseball
In collaboration with a range of media platforms, content creators and unique voices, "The Year of 21" will elevate the living legacy of Clemente's humanitarian worldview, cultural impact and athletic brilliance through an unprecedented year-spanning reflection of history, current-day vitality and impact well into the future. The season-long celebration launches in April.
"For baseball fans, Roberto Clemente and his number '21' are truly iconic, and the spirit of his legacy is more relevant than ever right now," La Vida Baseball Managing Director Jesse Menendez said. "2021 is the right moment to elevate and celebrate everything Clemente stands for. Using the entire "The Year of 21" to elevate his legacy is something La Vida Baseball, its platforms, its partners and its community are built to execute better than anyone."
"On behalf of the Clemente family, we're excited to be partnered with La Vida Baseball for 'The Year of 21,' Roberto Clemente, Jr. said. "We've had a great relationship with La Vida Baseball since they launched years ago and they are the right partner to continue our father's legacy and build upon the growing positive movement of what the number 21 signifies through stories that involve fans, celebrities and generations around the world."
La Vida Baseball has been acquiring exclusive content assets, securing commitments - headlined by full support of the Clemente Family - and conducting more than 100 in-depth interviews with current and former MLB players, fellow Hall of Famers, star-struck celebrity fans, Clemente family members and others to power the project.
"The Year of 21" programming lineup will include a signature documentary series, a lineup of incredible short-form films, all-star roundtables, a Mi Clemente video series, a dynamic podcast series, energizing live events, memorable regional tie-ins, limited-edition merchandise collaborations and exclusive collectibles, with even more programming elements to be released at key moments during The Year of 21.
The La Vida Baseball network was launched in 2017 by TeamWorks Media, and has since become the hub of coverage and community of the Latino influence within baseball, its lifestyle, its players and its fans.
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