RAIN Group Wins Four Gold Stevie® Awards for Sales & Customer Service
Firm wins Sales Training Practice of the Year, Sales Training Program of the Year with SAGE Publishing, Business Development Achievement of the Year with Chatham Financial; VP Bob Croston named Sales Training Professional of the Year
By: RAIN Group
For achieving outstanding client results, the firm received top honors in the categories of Sales Training Program of the Year with SAGE Publishing and Business Development Achievement of the Year with Chatham Financial. The company also won Gold Stevie Awards for Sales Training Practice of the Year and VP, Bob Croston, was named Sales Training Professional of the Year.
"For the last 18 years, our firm has helped clients around the world unleash their sales potential," shared RAIN Group's President, Mike Schultz. "To win in these competitive categories is truly remarkable. Kudos to our global team for always being committed to the best client results and to our research division for providing the insights to develop industry-leading programs."
The firm was honored in the Sales Training Practice of the Year category for delivering training that works, sticks, and transfers to the job. Offering a full-suite of sales training programs across the sales cycle, all of RAIN Group's programs are research-based with insights from the Center for Sales Research and their learning system focuses on driving behavior change and results.
Winning the Sales Training Program of the Year category, RAIN Group delivered 9 Habits of Extreme Productivity to SAGE Publishing's sales team after discovering its sellers were spending too much time on non-sales related activities and not enough time with customers. Following the program, including robust reinforcement, customer outreach increased by 31% and the publisher overcame successive years of decline to grow 20% year over year.
RAIN Group and Chatham Financial were recognized in the Business Development Achievement of the Year category for successfully building the financial advisory and technology company's business development skills and driving revenue growth. Trailing the RAIN Selling training, coaching, and reinforcement program, the average deal size increased over 180%, its sales cycle shortened from 150 to 81 days, and they experienced a sharp uptick in $500K opportunities.
With 25+ years of experience, Croston won Sales Training Professional of the Year award for his successful career as a sales consultant. The veteran leader tackles complex challenges for clients worldwide, including Toyota, Hitachi, Fidelity Investments, and Harvard Business School.
In addition, RAIN Group and client Spry Roughley earned Bronze in the Business Development Achievement of the Year category for improving lead conversion rates by 87% and securing a record high number of new clients.
Learn more: http://www.raingroup.com (https://nam12.safelinks.protection.outlook.com/?