Antera Software to Form Distributor Advisory Panel For its Advance™ Cloud-Based BMS

DALLAS - Feb. 5, 2020 - PRLog -- Antera Software today unveiled its plan to create an advisory panel for its Advance™ cloud-based business management system. The initial panel will comprise six to ten of its key promotional product distributor customers. This advisory council, made up of executives and practitioners, will act as a bridge between Antera's development team and its stakeholders in the field of promotional goods distribution. Through open and candid communication, the panel's feedback and strategic insight will play a pivotal role in determining the roadmap for future product development and improvement from the distributor's perspective. Antera plans to repeat the initiative later this quarter with an additional panel focusing on promotional goods suppliers.

"By creating this panel, we are furthering our mission to be the go-to system experts for our customers and the promotional products community in general. We are committed to providing business management software aligned with their business goals that will be future-proof by keeping pace with their needs. Their input will be crucial for the strategic direction of our company and the customer-centric development of the Advance™ system", stated Rick Peters, CEO.

The advisory panel will meet on a quarterly basis and annually every January at the PPAI Expo in Las Vegas.  For in-depth information on the program, and to apply for inclusion on the panel, interested distributors should call 214.556.8040. To find out more about Advance, please visit https://www.anterasoftware.com.