Ruby Receptionists Rebrands to Reflect 16 Years of Growth
New Brand Identity Signals Future Intent to Expand Products & Services to Serve Small Business Market
Ruby, which serves more than 10,000 small businesses, cultivates great relationships from first impressions to lasting loyalty on behalf of their customers by making meaningful, human connections. The company's new tagline "All business is personal" reflects Ruby's continued commitment to helping their customers uniquely standout and thrive through the power of personalized interactions.
"Through our years of servicing the small business community, we've seen a shift away from real human interaction toward the automation of daily tasks," stated CEO Kate Winkler. "At Ruby, we want to double down on our commitment to keeping our services human. We want to help our customers build trust-based relationships by ensuring every interaction says 'we care.' Our new brand not only does that but also expresses the expansion of our services over the coming months and years to continue to better help our customers grow."
The company's mission, vision, and values remain unchanged, however, its messaging has been expanded with a brand identity that better represents its current and future business offerings. Ruby's new logo brings a sharp new visual identity, characterizing the brand as modern, friendly, vibrant, and original. By incorporating more photography of customers, partners, and Ruby's live virtual receptionists and online chat specialists, the new brand better showcases how important building personal relationships is in today's technology-driven world.
"Ruby's Board of Directors is thrilled with the direction of the new brand, which highlights the most important part of Ruby's business—people,"
Ruby's new visual identity launched on October 29 and can be explored at www.ruby.com. For more information, watch this short video featuring Ruby CMO, Molly Moore.