Top E-Commerce and payment trends in Western Europe revealed in a new report by yStats.com
yStats.com, a leading secondary market research firm based in Hamburg, Germany, has published a new report, titled "Western Europe B2C E-Commerce & Online Payment Market 2019".
By: yStats.com GmbH
Online retail sales forecast in Western Europe
B2C E-Commerce sales in the EU-5 and the rest of Western Europe remain on the growth path, according to the forecasts cited in the yStats.com report. The growth rates are projected to decline through 2022, but the online share of overall retail sales is to continue to rise. The UK is the region's leader both in terms of the market size and maturity: close to 20% of this country's retail sales were online as of H1 2019.
Top E-Commerce payment trends in Western Europe
The leading payment methods used by online shoppers in the EU-5 include bank cards and digital wallets, such as PayPal. Payment security remains one of the top concerns of digital buyers and E-Commerce merchants, while the adoption of Strong Customer Authentication rules is projected help mitigate risks, on the one hand, but lead to losses in overall economic activity during the first year due to the low levels of readiness among shoppers and sellers, on the other.
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