yStats.com's new report: B2C E-Commerce in Western Europe approaching maturity
A new release from yStats.com, Hamburg-based E-Commerce & Online Payment research specialist, with the title "Western Europe B2C E-Commerce Market 2019" contains the latest figures and projections of the online retail markets in the EU-5.
By: yStats.com GmbH
B2C E-Commerce leaders in Western Europe
Among Europe's sub-regions, Western Europe has the highest B2C E-Commerce sales, according to the data cited in the yStats.com report. The top three countries in this region, the UK, Germany, and France also rank among the ten largest online retail markets worldwide as of 2019. The online share of retail sales in the countries of Western Europe is advanced, led by the UK with nearly 20% as of 2019. As a result, B2C E-Commerce sales in the top five markets of Western Europe are projected to see declining growth rates through 2022.
Western Europe's top online retailers
Despite the slow-down, digital commerce is still projected to outpace brick-and-mortar sales and achieve an even higher share of overall retail market over the next four years. Store-based retailers are investing in ramping up their E-Commerce and omnichannel efforts in order to stand up to the growing pressure from online pure-play retailers and marketplaces. Amazon is the overall E-Commerce market leader in Western Europe, generating the highest online sales in the UK, France, Germany, Italy and Spain. Other prominent market players include Amazon's US rival eBay, Germany-based Otto Group and Zalando, France's Cdiscount and Vente-Privee, and UK's multichannel merchants Sainsbury's and Tesco. Moreover, amidst the growing cross-border online shopping trend, China-based AliExpress is gaining popularity among Western European digital buyers.
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