With growing consumer and governmental interest, the B2C E-Commerce grows in Kazakhstan
Hamburg-based leading secondary market research company yStats.com reports on the latest developments of the E-Commerce market of Kazakhstan in their latest publication, "Kazakhstan B2C E-Commerce Market 2019".
By: yStats.com GmbH
B2C E-Commerce in Kazakhstan develops
In Central Asia and Caucasus, Kazakhstan leads in terms of B2C E-Commerce markets. This market in Kazakhstan experiences sales growth in the double-digits, as reported by yStats.com. Given the rapid growth of the market, the overall share of B2C E-Commerce amongst total retail sales still remains small.
Online Shopping barriers exist
Logistics hinder the B2C E-Commerce market in Kazakhstan, as slow delivery lies as the most common problem among digital consumers. However, Kazpost, Kazakhstan's postal department, is working to improve infrastructure and expedite fulfilments. Outside of logistics, the cash reliant society of Kazakhstan keeps cash on delivery as the primary payment method, according to data cited by yStats.com.
Kazakhstan E-Commerce powered by local players
Kazakhstan's Kaspi bank owns the highest revenue producing online store in the country, Kaspi.kz. Due to the unique situation of the bank owning the E-Commerce platform, the store offers immediate online credit is offered for purchases. The largest internet holding company in the country, Chocofamily, has experienced successful growth, according to the yStats.com report.
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