Retail E-Commerce in Southeast Asia on a growth path, says

The research team at Hamburg-based business intelligence firm has released a new publication, "Southeast Asia B2C E-Commerce Market 2019", providing details of the continued expansion of online retail sales in the region.
By: GmbH
HAMBURG, Germany - Sept. 18, 2019 - PRLog -- The report points to the increasing penetration of smartphones in Southeast Asian countries and the popularity of social media shopping as part of the basis for the growth in B2C E-Commerce.

Online retail sales volume in Indonesia highest in Southeast Asia

The leading economy among the six nations included in the report is Indonesia, one of the most populous countries in the world. The principal portal to the Internet and the pathway for the majority of online purchases in 2018 in Indonesia was a smartphone.  Projections of rapid growth of online commerce in Vietnam move it to second place in the region by the end of this year, bumping Thailand to third among the Southeast Asian sales volume leaders. A trend propelling digital sales in several countries of the region is social commerce.

B2C E-Commerce expanding rapidly in the Philippines

While rapid growth rates of online sales is characteristic of the six countries covered in this report other than Singapore, already a mature market, it is the Philippines that is the growth leader in Southeast Asia. The new publication indicates that the growth in this part of the world has attracted the attention of regional and global online merchants as exemplified by Alibaba's partnership with Singapore-based Lazada.

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