ESET officially introduced as a NEW Borussia Dortmund Sponsor
Reinforcement for the IT defense of BVB
Hard to miss on this day was the commitment of the new Champion Partner. In addition to the sponsorship jersey handover on the sacred BVB playing field, the more than 81,000 stadium visitors in the sold-out SIGNAL IDUNA PARK watched the ESET-BVB video produced specially for the start of the season on the stadium monitors. Among the main roles in the video broadcast were BVB players Nico Schulz and Marwin Hitz, who showed with a wink their amazement at the signing of the new BVB defense.
"I'm really excited for Borussia Dortmund and ESET after watching the opening game at the wonderful BVB stadium in Dortmund. Celebrating the victory while having a chance to officially announce the sponsorship with a BVB-ESET jersey handover in front of 80,000 passionate fans is a dream start for both ESET and Borussia teams!" remarks Anton Zajac, ESET co-founder and board member.
Big and small spectators were enthusiastic
With the first successful fan campaign, the Slovakian IT security company has left a positive calling card. More than 1,500 spectators were transported from Dortmund's main train station to SIGNAL IDUNA PARK by ESET cycle rickshaws free of charge and completely CO2-free.