Actionable Book Summary: The Mom Test by Rob Fitzpatrick

NASHVILLE, Tenn. - Aug. 10, 2019 - PRLog -- The Book In Three Or More Sentences:

This book is a practical how-to guide on how to evaluate your current or next business idea. Rob Fitzpatrick, the author, gives us all the tools we need to talk to customers, navigate through the noise, and learn what people really want. The Mom Test will basically teach you how to ask good questions so you can prevent people from lying, and throwing fake compliments about your idea. So, if you've fallen in love with a new business idea and you want to figure out if it has legs before quitting your job this book is for you.

The Core Idea:

You shouldn't ask people whether your business idea is good. It's a dumb question because people will lie to you. Instead of talking about your concept, ask people about their lives and about their problems. This way you'll gather enough data, iterate on your business venture and create a product people will actually want to buy.

Key Lessons from The Mom Test:

Lesson #1: Don't Ask Anyone Whether Your Business Is A Good Idea – a.k.a The Mom Test

The main point the author is trying to make in the book is simple: People will always say that your idea is good because they don't want to hurt your feelings. This is especially true if you ask your mom.

By asking someone, "Hey, I have an idea for starting a business about X. What do you think?" You're basically begging them to say yes. That's why in 99% of the cases, you'll hear, "That's a great idea. Go for it!"

But collecting false positives is something you don't want as an entrepreneur. If you're serious about your business you need to understand the real problems of the people you're targeting before devoting a couple of years into something that might potentially sink.

So, the question here is, "How?"

By having a useful conversation.

Here are the 3 simple rules that the author calls The Mom Test:

The Mom Test:

• Talk about their life instead of your idea.
• Ask about specifics in the past instead of generics or opinions about the future.
• Talk less and listen more.
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