Online retail sales in Thailand projected to continue strong growth: yStats.com report
The latest publication from Hamburg-based research firm yStats.com, "Thailand B2C E-Commerce Market 2019," reveals the expectation of continued year-to-year online retail sales increases.
Internet connection increase and social media shopping result in more online shoppers
Thailand's constant rate of growth of internet connectivity and the growing comfort of connected individuals in making purchases online have made the country the second largest B2C E-Commerce market in the Southeast Asia region, after Indonesia. The trends of mobile and social shopping combine to a degree that forecasts cited in the yStats.com reflect an annual grow rate of online retail sales above 20% through 2025.
Thai online shoppers buy from regional merchants as well as global providers
The top two online shopping sites in Thailand, have their home base in regional neighbor Singapore. Lazada and Shopee are the most visited destinations from both fixed computers and mobile screens, according to the yStats.com publication. Thailand's leading retail conglomerate, Central group, is partnering with China's JD.com to provide locally flavored competition for the attention of the nation's growing number of online shoppers.
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