Non-profit Invests in Tech Start Up helping animals with Technology

RSPCA Qld through its ownership of Shelterbuddy is now partnering with Adopets to further the impact on its pet life-saving work worldwide.
By: Whitegate PR INC
RSCPA and Adopets and ShelterBuddy Logos
RSCPA and Adopets and ShelterBuddy Logos
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* Pet Adoption

* Pets

* New York City - New York - US

* Mergers

NEW YORK - May 7, 2019 - PRLog -- The Royal Society for the Prevention of Cruelty to Animals Queensland (RSPCA Qld) has claimed the crown for the largest animal welfare agency in the southern hemisphere, but this does not mean they are not investing in the future. After a series of well-timed investments in promising start-ups, the organization is leveraging its knowledge of the humane economy into favorable positions in pet technology companies.

Starting with ShelterBuddy, the world's first SaaS-based shelter management platform, RSPCA turned cost into profit.  Since 2005, RSPCA has scaled ShelterBuddy from something that was once solving its own operational needs to a global brand used in over 500 shelters in five countries.

"Every investment we make is carefully measured," said Mark Townend, CEO of RSPCA Queensland, "Our first priority is to care for the over 50,000 animals we serve every year."

Two years ago, RSPCA Qld earned a 20% stake of PetCloud, which delivers a much needed safe and trusted pet sitting service, is often referred to as the Airbnb for pets. Additionally, backing Taptins, a first of its kind device invented, RSPCA took it from software to hardware.  Created jointly by Alicorn Ventures and RSPCA Qld, Taptins introduces a frictionless donation platform for the charity sector.  Taptins now is being used across Australia and is about to be rolled out in the US and Canada generating much needed donations to a variety of charities and non-profit organizations. Taptins is the first fully connected 4G unit of its type in the world.

Mr. Townend explains "Like most non-profits, the RSPCA uses investments as part of its long-term financial planning, similar to a fund or a for profit entity.  RSPCA Queensland prides itself in leading the charge for innovation and social good.  When a startup product or service is closely aligned with the RSPCA's mission, an investment can amplify the impact for the agency and pets, this is at the forefront of our mission of saving lives."

RSPCA Qld through its ownership of Shelterbuddy is now partnering with Adopets to further the impact on its pet life-saving work worldwide.  Designed for pet lovers who want to save a life, Adopets matches the right animal to the right home in a faster & simpler way. Adopets was built from inception to work universally, with a deeply integrative architecture connecting shelter software platforms and new pet parents through the convenience of their phones.  The platform also aims to increase donations to animal welfare agencies via its integration with Stripe, currently available in 32 different currencies.

Impact funds have significantly grown in popularity worldwide in the last few years.  Global Impact Investors Network (GIIN) estimates there are $228 billion in impact investments in 2018 almost twice of 2017.  Social Enterprises are making it profitable so they can make it possible; and playing an important role in helping the world become a better place.

About RSPCA Queensland:

We are the leading animal welfare charity in Queensland, currently rehoming more animals than any other organisation in the Southern Hemisphere. As a non-government, community-based charity, we are the only charity with the power to prosecute animal cruelty and neglect.  We care for displaced domestic pets as well as native wildlife patients in our Brisbane RSPCA Wildlife Hospital. Learn more at:

Connect Socially:


Twitter: @RSPCAQld

About adopets:

Adopets platform was designed to connect shelters and rescues with new pet parents, creating an adoption experience that is compatible with the convenience of today's technology.  Adopets does this by deeply integrating shelter management systems to its award winning app experience.  Adopets helps animal rescue agencies find the right home for the right pet, faster and more efficient way, managing adoption applications with just a few clicks, automating communication, allow more time to save more lives.  Learn more at:

Connect Socially:


Twitter: @AdopetsUS

Dana Humphrey
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Tags:Pet Adoption
Location:New York City - New York - United States
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