Hollywood-based book PR expert gives free advice to newbie self-published authors, writers
Charlie Barrett of The Barrett Company LLC enjoys working with budding authors who need guidance is spreading the awareness of themselves and their published work
By: The Barrett Company LLC
During the almost 25 years since our firms The Barrett Company and its Hollywood Book Publicity Ltd were first formed with the best-seller book PR project in the 1990s from Oscar winner movie producer Marty Jurow and his autobiography "See In' Stars: A Show Biz Odyssey" from SMU Press, we at The Barrett Company and Hollywood Book Publicity have been contacted via email or phone by hundreds and hundreds of US and foreign authors needing help, assistance, guidance with bringing their books to world-wide readers. We have also successfully helped with introducing some select authors and their works to the Hollywood creative community for the big and small screens too.
One of the very first questions I ask an author is if they have done at least some basic homework beyond Amazon to get some knowledge of the publishing marketplace and where their published work may fit into it. I'm never surprised to still find that many trade publisher and self-published writers really have no grasp of how the whole process works in getting a book to the competitive marketplace. Many of these very talented non-fiction and fiction authors have been too immersed in getting their book published, quite knowingly a very intensive and very detail-oriented process – – with little time for anything else. Fair enough.
If an author can plan and execute their own PR plan for a book, which to be successful includes, but not limited to – – how to "sell" their book to the book media, write and distribute their own press releases to the print, electronic and growing digital medias, research and determine who it would be best to send their book to for review, if he or she is able to "self-train"
Authors' own PR campaigns also depends on how they can put together ways of capitalizing on the social network portals like Facebook, Twitter, Pinterest, scribd, Net Galley and others coming to their best advantage - - to spread the word on their books. Obviously, this is going to take a great deal of time during business hours and oftentimes after business hours too.
As a book publicist I welcome most calls I get from prospective new clients. I have listened to some of the most hilarious to the most sad stories all wrapped up in a book that is coming be it non-fiction or fiction covering – – biographies, politics, health, advice on getting remarried to maybe a thriller / new detective series.
If an author is interested in engaging the services of a professional book publicist he or she should make sure they get a free consultation with the publicist in-person or on the phone. Also, from there, a written plan or proposal should be provided to the author from the PR professional spelling out in detail what they feel they can do to help the author reach his or her goals in getting themselves known…to expand the awareness of their work.
About the author
Charlie began his Book PR career in New York many years ago working with Bantam Books and Simon & Schuster publishers. He also has reviewed books for the Los Angeles Times, Los Angeles Herald-Examiner and The Brentwood News in LA.
He formed The Barrett Company after serving in top PR and media relations positions with the National Broadcasting Company (NBC) for more than ten years, where he was in charge of media relations for The Tonight Show and Johnny Carson and also, Today, among other well-known NBC shows such as Unsolved Mysteries, Fame and numerous highly-rated NBC specials, including The American Film Institute Awards and The American Movie Awards. As a film publicist in Hollywood, Charlie has worked with Dennis Hopper, Robert Stack, Tatum O'Neal, Steve McQueen, and Candice Bergen.
Authors represented at TBC include Boston Teran, John Locke (first self-published author to sell 1 million books on Kindle with Lethal People, Rachel), movie producer Shane Stanley (Distrust with Jane Seymour), U.S. President George Washington's descendant, Austin Washington and his books and many, many other best seller writers.
The Barrett Company is well known and regarded among the world's media outlets for its credibility and creativity. Through years of client assignments TBC has developed remarkable and successful PR campaigns for a wide range of authors/publishers, Hollywood creatives, companies and celebrities, which have paved the way for the firm to produce media, consumer and trade events of all descriptions both in the US and overseas, from Book Expo to NATPE (the renowned annual television program executive conference) to the Los Angeles Times Festival of Books, The Frankfurt Book Fair and The Cannes International Film Festival. For more information on us see our web sites at www.thebarrettco.com and www.hollywoodbookpublicity.com