How To Use Exclusion Targeting On Facebook
Facebook is the popular ad platform where many marketers advertise their products or services. This is getting popular among the advertisers as they give exclusive features of advertising
This feature makes it distinct from other platforms. The exclusion feature in targeting the audience finds it appealing to the marketers. The article will describe you this features and how to use effectively to enhance the ROI.
Exclusion targeting of audience
Exclusion targeting of audience is to exclude the user's which cannot be convinced.
For example- person named A which like to purchase online and give the positive response by clicking on the da. But on the first time, it is not possible that they make the instant decision to purchase the product. If he sees the again and again them after consulting with others they make the purchase with the business.
Now comes to the another person named B. His tendency is not to purchase online. So, it is the wastage of time and money where B will not be convinced at any cost.
Here, the exclusion targeting comes forward. For enhancing ROI of the business, it is necessary to invest time and effort on the audience who can become the customer and make the positive action for the company. So, excluding on the basis of demographic situation would be suitable option. Above people named A and B are of the same age, location, interest and so on.
So, to safeguard the business from devoting time on audience who clicks the ad but doesn't take any action for the company. Exclusion marketing comes to optimise the actual customer who is really keen to contact with the customers.
Steps for optimising exclusion targeting
The procedure is described below to optimise the exclusion targeting-
Connect your account with Facebook Pixel
Facebook pixel is the Facebook tool which is used to estimate the efforts of the campaign. It tells each and every aspect of the campaign such as number of customers clicks on the ad, number of users actually converted, number of customer who clicked the ad but didn't take the efforts and more information will get. After installing the Pixel, you will get to know every report related to the website. You will come to know about the customers that you need to put more efforts to convince them.
You can use this fully the account when you create the own custom list. You can make the required list by using the option which you want to incorporate in your account. Click the option as per your wish and then click on 'create a Pixel'. Then after approving the terms and condition, you need to click on 'set up'.
After clicking on this, you will see the three options on your screen. The option which you will see is integration or tag manager, install the pixel code or Email instruction.
Select the relevant option which you think is suitable for you. After this you will get the Facebook Pixel ID. Copy the ID and install the plug-in in your WordPress dashboard. There are number of plug-in which are widely available which are PixelYourSite, Pixel Caffeine and so on.
List of targeted audience
Now, this is the crucial point. Here, you have to build the actual audience for your business.
Select the Audience tab. You will see the option of 'Create Audience' and then go to 'Custom Audience'. And then click on 'Website Traffic'. Website traffic helps in targeting the actual customers and neglects those users which don't take the positive effort for the company.
Exclusion of customers
This is the most important part. You need to exclude the custom audience to make the process easy. In the da campaign, you can select the campaign which you want to exclude from the list. Under the Audience tab, you will see the option of 'custom audience'. So, those customers who are listed in custom audience will no longer see the ads anymore. This will help the business to not to counter with users who just click the ad but doesn't go for purchasing the project.
Exclusion technique helps in getting the unnecessary clicks from those users whose have no intention to contact with the business. By this, business doesn't need to pay for the clicks which are not productive. So, this is the effective technique to interact with the actual customers.
Source: Delhi courses Blog : https://delhicourses.in/