How to Optimize Keyword Research in Content Marketing?
Keyword research is an important part of any content marketing campaign. In this article, we discuss how the keyword research process can be optimized for a content marketing campaign.
By: Gaurav Heera
Content marketing is a practice that requires marketers to create content which engages with the intended audience and generates a reasonable level of engagement. Keyword research is important for this process as it ensures high search rankings for a given piece of content, thereby simplifying the discovery aspect of the content.
Keyword research is an essential part of making sure a given write-up reaches the very top of search rankings. Since content marketing works around a completely different set of objectives as compared to SEO and other related digital marketing practices, integrating keyword research with it is not a cakewalk by any stretch of the imagination.
The impact of keyword research in a typical digital marketing course is very crucial. Almost every type of learning module, from an online training program to a digital marketing course offers important insight into keyword research and content marketing.
Use Google Itself
The suggestions Google offers while someone is searching for a term is not simply meant for viewing, especially from a digital marketer's perceptive.
When searching any term, the suggestions which pop up should be considered as viable keywords for digital marketers to target in their respective content marketing campaigns. Since the essential function of a content marketing campaign is to create effective content for the audience, the search suggestions should be considered a topic that has considerable user interest.
Realistic Keyword Choices
The mistake made in every keyword research process is the identification of keywords that are simply too difficult to beat. These keywords, though not necessarily, but are typically short-tail keywords.
While short-tail keywords do have high search volume, ranking them is very difficult as the higher ranks are occupied by high DA websites.
A no-brainer for any given brand or company to implement in their respective digital marketing campaign, competitor research is the practice of studying the activities of a rival in the field and implementing some of the same practises.
Take any industry prevalent in the market and one is likely to find two rival companies trying to outdo each other at every turn. Competition breeds excellence in a free market setting, which is why competitor research is a crucial part of keyword research and content marketing.