Digital Marketing Jobs: What are Your Options?
Digital marketing is not a one-horse field and allows professionals to choose from various different roles. In this article, we discuss the various digital marketing job options for freshers entering the field.
By: Delhi Courses
From the outside, it may seem like digital marketing is a very narrow field. After all, all an average person hears about the field is SEO, AdWords, and backlinks.
In reality, digital marketing is a very diverse field needing the help of professionals adept at various different aspects of the job to succeed. For a student studying a digital marketing course at a top institute, there is a range of job options available.
Digital marketing jobs have only increased in these past few years as the practice has become more important for different types of brands and companies. In this article, we discuss the different types of digital marketing jobs available to students.
Amongst the most common digital marketing jobs in the market, an SEO executive is supposed to make sure that a website is regularly able to rank high on search engine rankings.
The job description of an SEO executive is very comprehensive. From making sure on-page SEO parameters such as content quality, keyword accuracy, and meta tag optimization are met, the executive also has to take care of off-page SEO in the form of link building. Both on-page and off-page SEO fall under the domain of an SEO executive.
Social Media Executive
As the name suggests, a social media executive is supposed to make sure the brand he/she represents manages to use its social media presence to drive engagement.
A typical social media executive manages day-to-day operations of all social media accounts connected to a device. Furthermore, they also have to plan the long-term social media strategy of a brand, identifying key channels of promotion and establishing a coherent scheduling and posting strategy.
One of the most popular jobs in the digital marketing industry, a content writer is tasked solely to create content and make sure it meets the necessary SEO and quality requirements.
To become a content writer, a person must be well-versed in the art of content creation while also having a good grasp over digital marketing, especially SEO.
In conclusion, the article covers three main types of roles a digital marketing professional can take up.
Source: Delhi Courses Official Blog : https://delhicourses.in