Pet Cause Media Welcomes Kerri Marshall as Board Member

Company's vision to materially support veterinary practices is strengthened.
NORTHBOROUGH, Mass. - March 1, 2019 - PRLog -- Pet Cause Media, a premier service provider that collaborates with veterinary practices to improve outcomes, is proud to announce the appointment of Dr. Kerri Marshall to its Board of Directors.

Dr. Marshall is both a veterinarian and an innovator in the animal health care field. She is currently the Chief Veterinary Officer for BabelBark, a digital platform connecting everyone who cares for the health and wellness of a pet in one place. She has served as a member of the Founding Management Team of Banfield Pet Hospitals, VP of Customer Experience and Chief Veterinary Officer at Trupanion, Inc., Chief Relationship Manager at Sikka Software, Inc. Animal Health Division, Consulting Chief Experience Officer at Principle Imaging Corporation, Co-Founder of Nanoport Technologies, and Founder of Veterinary Health Trends, LLC.

"I am excited to be part of the Pet Cause Media journey," said Dr. Marshall. "They have demonstrated that they can produce significant impact on client decision-making at point of care. Material and measurable boosts for compliance and practice revenue is good for everyone."

In her 23+ years, Dr. Marshall has developed strategies, systems and teams to improve the pet owner and veterinary team experiences and abilities to keep pets healthy and extend pet lives. She was also a lead innovator in Banfield's proprietary electronic pet health record system, PetWare, and their custom Picture Archiving Communication System, PACS, for Digital Radiology. She has contributed to patents for Mars, Inc for Medical Record Sharing, and for Trupanion as Inventor of Trupanion Express - an integrated claims system that pays veterinarians directly at point of care.

"We could not be more delighted to have Kerri on our team," remarked Peter Alberti, CEO of Pet Cause Media. "Her vision for digital practice methodologies and her advocacy for proper application of ethics in the digital age is perfectly aligned with our core values and our strategy. Our veterinary practice customers will enjoy significant benefit from Kerri's involvement in the form of disciplined, credible, and highly-ethical service."

Headquartered in Massachusetts, Pet Cause Media is the national leader for improving veterinary practice outcomes using data.  Smart Outcomes™ is a portfolio of integrated pet owner outreach technologies for veterinary offices that focuses on personalized, just-in-time messaging. Pet owners, while in a "pet frame of mind", are presented with contextually-relevant information at point of care to discuss with veterinary staff. Proven benefits include increased compliance, improved pet health outcomes, and elevated practice revenues. Visit for more details. Follow Pet Cause Media on Facebook ( and Twitter (

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