Pet Cause Media and Fear Free collaborate to highlight the importance of emotional wellbeing of pets

Fear Free Brand Messaging Capabilities Expand at Point of Care in Vet Practices
NORTHBOROUGH, Mass. - March 15, 2019 - PRLog -- Pet Cause Media, a premier service provider that collaborates with veterinary practices to improve outcomes, is proud to announce a partnership with Fear Free™, an educational program that aims to prevent and alleviate fear, anxiety, and stress in pets by inspiring and educating the people who care for them. Through this alliance, Pet Cause Media will raise awareness about Fear Free among pet parents and veterinary teams at the point of care using its Smart Outcomes™ platform.

Peter Alberti, CEO of Pet Cause Media, is excited by the opportunity. "Fear Free has quickly become an effective and widely-accepted approach for managing the experience for pets and pet parents while at the veterinary practice," he said. "Making pet parents aware of the process and celebrating the practice's commitment to go the extra mile for the pet will materially strengthen the bond between the veterinary team and their clients. This supports our strategy to stimulate better conversations between pet parents and veterinary professionals."

Founded by Dr. Marty Becker, resident veterinarian on The Dr. Oz Show and a 17-year veteran of Good Morning America, Fear Free was developed with input from a 160-member advisory group, including board-certified veterinary behaviorists, well-known veterinary practice management experts, and other leaders in the field. Since launching in 2016, more than 43,000 professionals have enrolled in the Fear Free program, and more than 32,000 have been certified.

"Focusing on a pet's wellbeing is everyone's job," Dr. Becker said. The collaboration with Pet Cause Media will help pet parents learn more about Fear Free and reinforce the mission for veterinary staff."

Headquartered in Massachusetts, Pet Cause Media is the national leader for improving veterinary practice outcomes using data.  Smart Outcomes™ is a portfolio of integrated pet owner outreach technologies for veterinary offices that focuses on personalized, just-in-time messaging. Pet owners, while in a "pet frame of mind", are presented with contextually-relevant information at point of care to discuss with veterinary staff. Proven benefits include increased compliance, improved pet health outcomes, and elevated practice revenues. Visit for more details.


Developed by "America's Veterinarian," Dr. Marty Becker, Fear Free offers online and in-person education to veterinary professionals, the pet professional community, and pet owners. Fear Free provides both professionals and pet lovers alike with the knowledge and tools to look after a pet's physical and emotional wellbeing.

Veterinary or pet professionals can learn more about becoming Fear Free Certified® by visiting Pet owners can visit to access cutting-edge courses, articles and videos that will help improve the physical and emotional health of their pets right at home.

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