25th Year is Record Year for TVB
Tellico Village Broadcasting makes shift from Broadcast Station business model to on- demand content-driven business model and has record breaking online viewership.
By: Tellico Village Broadcasting
Even though the station began uploading its programming to the Internet in 2011, it continued to follow a business broadcast mode. It wasn't until 2017 that it began to shift from that model to a business model that provides on demand online content."
"It made sense to make the change," Says Keith Sanderson, TVB Station Manager. "By promoting online programming we now serve everyone in Tellico Village who has Internet access, plus anyone anywhere who is interested in Tellico Village. We still can be viewed on charter 193, but the bulk of our marketing and promotion is dedicated to letting our viewing audience know what programming is available online, anytime. One important way we do this is to provide them links such as this one that provides information about Tellico Village organizations and clubs.
Sanderson says, "It is not unusual when I am speak at the Home Owners Association introduction, or signing up new villagers for the TVB programming update list, to have a new resident tell me that when they were in the process of searching for community in which to relocate they watched TVB online."
One example of this type of programming is a piece the station did for the Tellico Villages New Villager Club which provides a slice of life of some of the activities one can expect to find here. https://vimeo.com/
Other factors that helped increase viewership of TVB include, better content and more interesting programs, better use of technical capabilities, and a volunteer staff that is constantly raising the bar.
Plans for 2019 include continuing to promote online/on demand, and individual programs, to update the TVB website, adding some innovative and new programming, and to continue overall improvement in all aspects of serving the TVB viewership audience.
About Tellico Village Broadcasting:
TVB broadcasts announcements of upcoming events and produces recorded video programs related to Tellico Village people and activities. These announcements and programs are viewed on Charter Cable 193; on our website home page, online on Vimeo and on monitors at local Tellico Village facilities.
TVB is supported by and a component of the Tellico Village Property Owners Association. Our well-equipped recording and editing studio is located at 210 Chota Road; upstairs in the Public Safety Building. Our staff meetings are conducted on Tuesday mornings. Recordings are made on a scheduled basis.
About Tellico Village: A breathtaking location, outstanding amenities, exciting lifestyle, and a home of your choice will help you understand why "it's better at Tellico Village." Purchase an existing home, buy an available lot and build your dream house or find a condominium or town home to start experiencing everything that is special about our community. Tellico Village homes and lots can fit everyone's price range.
Tellico Village is located outside of Knoxville, Tennessee on beautiful Lake Tellico. The Tellico Village has eight neighborhoods located in two adjacent counties, Loudon (ZIP 37774) and Monroe (ZIP 37885). All the neighborhoods provide ideal locations for a new retirement home.
New residents who are looking to build can take advantage of the community's preferred builders program. The eight preferred builders all have constructed numerous homes in Tellico Village, many from the early years of the community.
Other new arrivals find the right home, but decide it requires a personal touch. There are five preferred remodelers who take pride in delivering professional renovations from a new bathroom to a full home redo on time and on budget.
For those prospective residents who wish to visit Tellico Village, we offer three day/two night discovery tours as well as day tours. For more information see http://tellicovillage.org/