Shopping Fresh Products Online
- Nov. 7, 2018
-- About half of online shoppers plan to purchase grocery items more often in the coming year and rate their overall satisfaction ordering food and grocery items online highest with Amazon, followed by Walmart and Supermarkets/
Food Stores, revealed the 2018 U.S. Online Grocery Shopper Study prepared by The Retail Feedback Group (RFG).
One of the striking findings when comparing current study findings to last year's results was the increased purchasing levels of fresh food items based on online grocery shoppers indicating which supermarket type items they buy online. Year-over-year, significant increases were found in many of these departments.
"With an ever-increasing number of online grocery shopping options, consumers are clearly responding and purchasing a wide range of items. The willingness to purchase fresh items in higher frequencies than last year illustrates that providers are improving in their ability to overcome objections that historically have been limiters in these areas. While there is still room for growth, this finding provides encouraging news for… To read the complete story, click on this link: https://abasto.com/en/news/shoppers-online-fresh-products/